Chief Revenue Officer
As the leader of the revenue organization (sales and customer success), the CRO’s responsibilities include opening up new paths to revenue and building the machinery to get there. The CRO owns the go-to-market strategy, driving pricing, product structure, and the buyer journey. They are data-obsessed, studying customer behavior to make informed decisions. CROs not only grow revenue but also grow people and culture. They spend significant time mentoring their teams and building a workplace that excites people to do their best for customers.
Succession: In the event of a vacancy in the CRO role, the Customer & Industry Relations Lead serves as interim CRO.
Responsibilities
Section titled “Responsibilities”- responsible for every process that generates revenue in an organization
- work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations
- focus on improving sales performance, creating great product and pricing strategy, and delivering customer satisfaction
Top 5 Competencies
Section titled “Top 5 Competencies”This role combines Manager of One competencies with:
- Build ecosystems - Build partner networks, open new revenue paths, create industry relationships
- Spot and seize opportunities - Pre-PMF agility, find market fit, pivot on pricing and product structure
- Deliver results - Revenue is the measurable outcome, focus on improving sales performance
- Understand user needs deeply - Data-obsessed about customer behavior, drive buyer journey decisions
- Demonstrate personal commitment - Model dedication for sales and customer success teams